The AI that speaks first. Genii anticipates, engages, and converts.
The average e-commerce cart abandonment rate exceeds 70%. Most of the time, it’s not the price that drives the buyer away. It’s an unanswered question, an imperceptible friction, that’s enough to derail the purchase intent. Sparks was designed to reverse this logic. Rather than waiting for the visitor to ask a question, Genii anticipates it and answers directly, right where the visitor is, at the right moment in their journey. The customer’s effort is reduced to zero: no need to open the chat, search for information, or make a request. The answer is already there.
Sparks are context-driven questions generated by AI that appear directly on your pages, typically before or around the chat. Instead of waiting for the visitor to open the widget and make a request, Genii proactively suggests the most relevant questions based on the page being viewed. On a product page, these will be questions about that product: delivery times, return policy, warranty, technical specifications...
The goal isto be proactive in the purchasing journey, to anticipate friction points and objections before they block the decision, and to guide the visitor all the way to adding the item to the cart. With a single click on a Spark, the chat opens with the response already generated by Genii in the context of the page.
The attention window on a product page is a maximum of 10 seconds before an abandonment signal is triggered. It is precisely within this window that Sparks intervenes: with the right question, in the right place, without any intrusion into the purchasing journey. If the visitor doesn’t click, the experience remains intact. If they do click, the conversation is already underway.
In practical terms, the perceived experience is more akin to that of an experienced salesperson who anticipates a customer’s question before they ask it than to that of a passive chatbot waiting to be prompted. This difference in approach has a direct impact on conversion, customer satisfaction, and your brand perception.
💡 Sparks vs. Hot Topics: While Hot Topics were generic, manually placed questions positioned around the widget, Sparks are integrated directly into the page ( in the location of your choice) and are intelligent thanks to AI-generated content.
Sparks reduces purchase friction by anticipating doubts before they block the decision. The most frequent support questions are handled automatically, starting from the product discovery phase. The visitor feels supported, guided, and understood, without having to search for information. And every click, every conversation initiated, every item added to the cart is tracked natively in the Analytics dashboard.
Sparks isn’t a module you have to manually configure page by page. Contextual reading operates in real time on every product page and gets smarter as Genii responds to your customers. New conversations, customer reviews, and recurring questions continuously refine the relevance of suggestions. Multilingual by design, it adapts to the visitor’s language without any extra setup.
Your role is limited to:
This is a tool on your Genii platform that you can activate from the widget themes. Until it is activated, no contextual questions will appear on your pages.