Tracking user interactions with your Genii Widget is crucial for understanding user behavior and improving your services. By integrating widget events into GTM and GA4, you can monitor these interactions seamlessly.

This guide is divided into two parts:

• Part 1 covers simple events without additional variables.
• Part 2 covers events that include additional data (variables).

Prerequisites

Before you begin, ensure you have the following:

• Access to your website’s Google Tag Manager account.
• Access to your Google Analytics 4 property.
• The Genii Widget is correctly installed.

PS:

• RAW dataLayer for the techies :)

Part 1: Integrating Simple Events

In this section, we’ll integrate events that do not include additional variables.

Event: genii-widget-conversation-started